This ad owns the entire spread for just half the price.
What a wonderful ad for connecting with customers to help them rationalize and justify the purchase. After reading this ad, how can anyone not think that think that buying this care is a practical, smart decision.
Here are other ads in this campaign, each focused on unique benefits for different individuals…
Written by the legendary copywriter Neil French
Citroen seems to have taken a page out of the 1960s VW playbook by making fun of itself and turning negatives into positives.
Great way to build the brand — give away unique, highly visible, branded promotional items.