Best Ads to Help Generate Big Ideas
best print ads
Lifestyle Ads | Harley-Davidson
Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Testimonial vs. Command or Benefits Headlines
Which of these two ads do you find more enticing? The testimonial on the left or the traditional command/benefits headline approach on the right?
Demonstration of Quality | Polaroid Instant Camera ’60-Second Portraits’
Proof that instant cameras weren’t only fast and simple-to-use, but could also produce professional quality results. (Examples of how DDB art director Helmut Krone shunned the placement of logos in ads)…
Classic VW Ads from the 1960s
‘Think Small’ and ‘Lemon’ may be the most famous of the classic VW ads created by DDB designer Helmut Krone and his writers, but all of them were clever and brilliant! Here are just a few…
You may also be interested in seeing some of the great VW commercials from […]
Demonstration Ad | Polaroid Instant Camera
Wonderful demonstration ads.
Attention-Grabbing, Personable Posters | This Is New York
These posters (or they could also be used as postcard mailers, I suppose) are a great way to introduce yourself and your offerings in a friendly, soft-selling, memorable manner…
Irresistible Magazine Cover | New York Magazine Panic
Who could ignore this hand-scrawled, panic-inducing cover?!
