print ads Archives - Page 2 of 31

One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…

Nobody Can Argue With This Testimonial | Porche

Rather that saying that you’re the best, quote a respected authority who’ll say it for you.

The copy is as brilliant as the concept. Here is a zoom view of the body copy message…

Copy in left, bottom corner reads “Nissan Pathfinder. The unique 4×4 on every ground.”

Rightside-up, the page shows a new Suzuki. Flip the page for car insurance message from the cosponsor, BelairDirect.

Ethyl found unlimited ways to deliver the same message, such as these print ads…

This ad is especially noteworthy since avis promoted their attention to details – in conversationally-written advertisements such as these…

Great example of friendly, low-pressure, conversational copy — reminiscent of vintage VW ads.