Best Ads to Help Generate Big Ideas
That this ad ever ran is amazing. But even more amazing was to publish the head person’s direct phone number in case you, as a customer, should need it!
best print ads
How to demonstrate an intangible benefit | BMW
Interesting, unexpected photo that almost forces you to learn more.
Bullet point benefits | Apple
Copy that is quick to read, smartly written, and packed with benefits.
MARLB0R0 Print Ads 1970s
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
Great Example of Lifestyle Branding Advertising | MARLB0R0
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
Authenticity and Credibility in Advertising Design | Dannon Yogurt
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Great Example of Gestalt in Advertising Design | Body Paint
By cropping out part of the woman, the ad instantly grabs our attention and leaves us wanting more. It’s hard to imaging many products that have a legitimate reason for such an attention-grabbing image and layout.
Seasonal, Refreshing Beer Campaign | Leinenkugel’s
Cool campaign…but why the horribly difficult to say or spell brand name?