turning a negative into a positive
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Twisting a Negative Reputation into a Positive Feature – Vespa

Pretty bold advertisement! It makes light of the product’s negative association while also demonstrating a product benefit.

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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