Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).
At first glance, I couldn’t figure out why this article was about preparing for an outdoor trip to Wyoming specifically. It was only after seeing the facing page in this magazine spread that I realized it was sponsored content…
That this ad ever ran is amazing. But even more amazing was to publish the head person’s direct phone number in case you, as a customer, should need it!