Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).
![difference between advertising strategy and advertising copy](https://www.thebigad.com/wp-content/uploads/2016/11/print-ad-michael-jordan-aaa-school-of-advertising.jpg)
Michael Jordan | AAA School of Advertising
Source:https://www.coloribus.com/festivals-awards/cannes-lions/cannes-lions-1997/second/aaa-school-of-advertising-michael-jordan-467555/