Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Personally, I REALLY dislike “Dennys-type” menus. They overwhelm you with choices and underwhelming photos. (A big menu where every item competes for the diners’ attention seems to suggest that the restaurant attempts to do a lot of things — because they don’t do anything really well!) This menu layout, on the other hand, is limited, […]