difference between advertising strategy and advertising copy
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Michael Jordan | AAA School of Advertising

Source:https://www.coloribus.com/festivals-awards/cannes-lions/cannes-lions-1997/second/aaa-school-of-advertising-michael-jordan-467555/

Comments Off on Michael Jordan | AAA School of Advertising

Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).

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