difference between advertising strategy and advertising copy
print ads

Michael Jordan | AAA School of Advertising

Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).

Source:https://www.coloribus.com/festivals-awards/cannes-lions/cannes-lions-1997/second/aaa-school-of-advertising-michael-jordan-467555/

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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