difference between advertising strategy and advertising copy
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Michael Jordan | AAA School of Advertising

Source:https://www.coloribus.com/festivals-awards/cannes-lions/cannes-lions-1997/second/aaa-school-of-advertising-michael-jordan-467555/

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Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).

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