We LOVE this home page design and headline. It is 100% focused on satisfying the visitor’s need, with not even a whiff of self-aggrandizing! The large ‘hero image’ in the background is shaded so as not to compete for attention and even the young lady’s eyes direct us right to the powerful headline and contact info.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Rather than boring viewers and readers into buying a product, these ‘sponsored content’ are hard to ignore. Here are a couple more examples of this highly effective alternative to online banner advertising…
Rather than ‘Submit’ or ‘Buy Now’ or ‘Add to Cart’, the unexpected wording of this form button seems more friendly and encourages clicking… wouldn’t you agree?
Best Ads to Help Generate Big Ideas
