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Xerox Commercial – Chimp Makes Copies

The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited the FTC to the second filming — where he replaced the little girl with a chimp!


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]