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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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8 Cheap Ways to Shut the Kids Up When You’re Driving | Mobil 1960s

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Like all 1960 advertisements from DDB advertising agency (VW, Avis, etc.) this attention grabbing illustration matched with the all-lowercase, blunt headline creates powerful intrigue. (They chose the opposite of a safe, expected, and unremarkable headline like ‘8 Inexpensive to keep the kids quiet…’) And the conversational body copy is a joy to read: 8 cheap […]

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Authenticity and Credibility in Advertising Design | Dannon Yogurt

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Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]