It’s probably no coincidence that BOTH of these direct mail, weight-loss postcards arrived THE VERY FIRST DAY AFTER CHRISTMAS.
‘Timing is everything’ is an important marketing consideration:
Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing
It’s not just what you say, it’s also when you say it.
As with anything in marketing, it’s best to test your hunches: The optimal time of the day or day of the week, month or year is often counter-intuitive. Just because you think your audience is active at a certain time of day doesn’t mean you’re right!