best time to send direct mail campaigns
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Hit Your Market While It’s Hot | Nutrisystem and Weight Watchers

It’s probably no coincidence that BOTH of these direct mail, weight-loss postcards arrived THE VERY FIRST DAY AFTER CHRISTMAS.

‘Timing is everything’ is an important marketing consideration:

    Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing

    It’s not just what you say, it’s also when you say it.

    As with anything in marketing, it’s best to test your hunches: The optimal time of the day or day of the week, month or year is often counter-intuitive. Just because you think your audience is active at a certain time of day doesn’t mean you’re right!


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]