When asked why he doesn’t remove menu items he dislikes, the owner said that he doesn’t want to offend his chef. “I try and make improvements over time, so he doesn’t snap. His English is limited, and he hasn’t read the online menu.” And besides, “It’s good to be honest. No one should be boastful.” […]
best web and email marketing
Buyback Friday | IKEA’s Big Push for Sustainability
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Great Website Favicon | Georgia Aquarium
It’s difficult to come up with a brilliant favicon graphic when you’re limited to 16 x 16 pixels. GeorgiaAquarium nailed it by adding fishtail to the large letter ‘G’
Great Website Design | Georgia Aquarium
Very clever use of static images positioned over top of animated clip. Give awesome impression of realistic, low-bandwidth movement.
Public Bathroom Locator (with Ratings) App | Charmin Sit or Squat
Giving away a free, helpful product CAN be an awesome way to build your brand while offering a public service.
Exit Popups for Visitors Who Leave Site or Abandon Cart
Retargeting visitors who abandon a website shopping cart (using paid ad placement to follow that customer and display your ads — in an attempt to get them to return) may seem a little too invasive or creepy to some. But ‘exit popups’ can be a more friendly (less invasive) way to take one more shot […]
Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.