Retargeting visitors who abandon a website shopping cart (using paid ad placement to follow that customer and display your ads — in an attempt to get them to return) may seem a little too invasive or creepy to some. But ‘exit popups’ can be a more friendly (less invasive) way to take one more shot […]
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
With its unexpected wording, we found it hard to resist clicking on this banner (the competing content has been grayed out slightly). And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording […]
We LOVE this home page design and headline. It is 100% focused on satisfying the visitor’s need, with not even a whiff of self-aggrandizing! The large ‘hero image’ in the background is shaded so as not to compete for attention and even the young lady’s eyes direct us right to the powerful headline and contact […]
A fast, easy (almost effortless) way to attract targeted traffic to a website, I think, is to create an eye-grabbing avatar and then post comments on sites related to your industry. A well-done avatar makes your comments leap out from the generic placeholder avatars! And, if you were clever enough to create an interesting avatar, […]
Smart, interactive way to pack a lot of content into very limited space. With each link opening a new window, accordion style, it also encourages quick reading because it is so well organized. Here is how it looks with one of the other links activated…
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]
The rotating image gallery at Mitrefinch time and attendance software features gorgeous, attention-grabbing photos (looking directly at you) that certainly grab attention — but the client-focused, no-nonsense headlines are equally effective.