Giving away a free, helpful product CAN be an awesome way to build your brand while offering a public service.
Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.
With its unexpected wording, we found it hard to resist clicking on this banner (the competing content has been grayed out slightly). And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording […]