And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]