Watch TV commercials today and the thought of producing something of quality can be overwhelming. But even though the Volvo commercials of the 1960s and 1970s were technically simple compared to today’s standards, they were cleverly written and shot, entertaining to watch, memorable, product-driven and did an excellent job of communicating their features and benefits.
Here is one more from back then…
And here are a couple more, that we’d featured earlier…
https://www.thebigad.com/2021/01/12/volvos-great-ads-of-the-1960s-70s-and-today/
https://www.thebigad.com/2021/07/12/volvo-1960s-snow-chase-commercial/