authentic Archives - THE BIG AD https://www.thebigad.com/tag/authentic/ Best Ads to Help Generate Big Ideas Fri, 08 Dec 2023 03:32:24 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg authentic Archives - THE BIG AD https://www.thebigad.com/tag/authentic/ 32 32 Authenticity and Credibility in Advertising Design | Dannon Yogurt https://www.thebigad.com/2023/11/23/authenticity-and-credibility-in-advertising-design-dannon-yogurt/ Fri, 24 Nov 2023 01:58:40 +0000 https://www.thebigad.com/?p=5191 Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or [...]

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]]> Old-School Hardware Store Door Sign https://www.thebigad.com/2017/04/22/old-school-hardware-store-door-sign/ Sun, 23 Apr 2017 01:48:13 +0000 http://www.thebigad.com/?p=2121 The post Old-School Hardware Store Door Sign appeared first on THE BIG AD.

]]> Sushi Delivery from Japan Luggage Ticket Sticker | ProSushi https://www.thebigad.com/2017/04/22/sushi-delivery-japan-luggage-ticket-sticker-prosushi/ Sun, 23 Apr 2017 00:37:25 +0000 http://www.thebigad.com/?p=2109 Sticker resembling airline luggage ticket gives impression that this sushi was delivered directly from Japan. Includes cooking time of the order, delivery address and marketing verbiage. Plus, it seals the container.

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]]> Authentic Fish ‘n Chips in Newspaper | Ocean Basket Restaurant https://www.thebigad.com/2017/01/25/authentic-fish-n-chips-in-newspaper-ocean-basket-restaurant/ Thu, 26 Jan 2017 02:08:46 +0000 http://www.thebigad.com/?p=1394 The post Authentic Fish ‘n Chips in Newspaper | Ocean Basket Restaurant appeared first on THE BIG AD.

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