Sticker resembling airline luggage ticket gives impression that this sushi was delivered directly from Japan. Includes cooking time of the order, delivery address and marketing verbiage. Plus, it seals the container.
To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.
Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen).