friendly competition Archives - THE BIG AD https://www.thebigad.com/tag/friendly-competition/ Best Ads to Help Generate Big Ideas Mon, 08 Apr 2024 02:44:53 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg friendly competition Archives - THE BIG AD https://www.thebigad.com/tag/friendly-competition/ 32 32 Friendly Competition Billboard Challenge – Oatly Oat Milk https://www.thebigad.com/2024/04/07/friendly-competition-billboard-challenge-oatly-oat-milk/ Mon, 08 Apr 2024 02:36:49 +0000 https://www.thebigad.com/?p=5392 Here is the same ad as a magazine 2-page spread…

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]]> Advertising With the Competitors Product | Nissan https://www.thebigad.com/2021/07/16/advertising-with-the-competitors-product-nissan/ Fri, 16 Jul 2021 23:41:24 +0000 https://www.thebigad.com/?p=4650 Though it wasn’t a deliberate attempt at advertising, we recently noticed something somewhat similar on the highway… a Ford Transit towing a Tesla. (I guess that’s what happens when the battery runs dry on an electric vehicle.)

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]]> Challenging the Competition | All Birds Open Letter to Jeff Bezos https://www.thebigad.com/2020/07/14/challenging-the-competition-all-birds-open-letter-to-jeff-bezos/ Tue, 14 Jul 2020 22:56:05 +0000 https://www.thebigad.com/?p=4118 When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.

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]]> Nike vs. Turtles | Your Wall Display Rack Choices https://www.thebigad.com/2018/11/29/nike-vs-turtles-your-wall-display-rack-choices/ Thu, 29 Nov 2018 14:56:45 +0000 https://www.thebigad.com/?p=3707 The post Nike vs. Turtles | Your Wall Display Rack Choices appeared first on THE BIG AD.

]]> Countering Competitors Attack Ads | Hertz Vs. Avis https://www.thebigad.com/2018/09/16/countering-competitors-attack-ads-hertz-vs-avis/ Sun, 16 Sep 2018 19:05:57 +0000 https://www.thebigad.com/?p=3615 One of the vintage Hertz ad that immediately neutralized Avis' very successful 'We Try Harder' attack ads. Here was a different ad in that Hertz rebuttal campaign...

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]]> Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis https://www.thebigad.com/2018/09/16/brilliant-rebuttal-to-competitors-attack-ads-hertz-vs-avis/ Sun, 16 Sep 2018 18:31:09 +0000 https://www.thebigad.com/?p=3605 The copy is as brilliant as the concept. Here is a zoom view of the body copy message...

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]]> Clever Size Comparison Ads | Smart Car and Vespa https://www.thebigad.com/2018/08/05/clever-size-comparison-ads-smart-car-and-vespa/ Mon, 06 Aug 2018 00:14:54 +0000 http://www.thebigad.com/?p=3506 This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa's comparison ad may be even smarter...

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]]> Friendly Competition, Mocking Competitor’s Ad | Keds https://www.thebigad.com/2018/01/14/friendly-competition-mocking-competitors-ad-keds/ Sun, 14 Jan 2018 18:05:23 +0000 http://www.thebigad.com/?p=3192 This Keds headline may not make sense any more, but it was a clever way to mock rebok's tagline at the time, "Reeboks Let U.B.U." (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)...

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]]> Classy Way of Hitting Competitor When They’re Down – Pardee Hospital https://www.thebigad.com/2017/10/29/classy-way-hitting-competitor-theyre/ Mon, 30 Oct 2017 00:12:33 +0000 http://www.thebigad.com/?p=2897 The post Classy Way of Hitting Competitor When They’re Down – Pardee Hospital appeared first on THE BIG AD.

]]> Challenge a Larger Competitor | Apple vs IBM https://www.thebigad.com/2017/10/29/challenge-larger-competitor-apple-vs-ibm/ Sun, 29 Oct 2017 23:41:34 +0000 http://www.thebigad.com/?p=2889 The post Challenge a Larger Competitor | Apple vs IBM appeared first on THE BIG AD.

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