pr Archives - THE BIG AD

Buyback Friday | IKEA’s Big Push for Sustainability

Web — Wed, 13 Jan 2021 16:44:12 +0000

To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.

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Swedish Annual Advertising Awards Get Re-Judged

Web — Wed, 13 Jan 2021 16:09:43 +0000

To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate [...]

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Social Distancing Tool | KFC Col. Sanders Cutouts

Web — Sun, 15 Nov 2020 20:20:44 +0000

Enforcing COVID prevention safety measures (social distancing, wearing masks, etc.) has become an irritant for some customers. Here is a friendly, non-confrontational approach using Col. Sanders cutouts at KFC. (This is also a great example of how clever marketing ideas can generate valuable, free news exposure for a business.) Perhaps not as clever, but equally [...]

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Attention-Grabbing Packaging (and Great PR) | Daaang! Zipline Brewing

Web — Sat, 08 Jun 2019 23:13:22 +0000

The clean, bold look of this packaging is hard to ignore. But what may be even more impressive is the amazing online PR that Zipline Brewery generated to announce this new brew…

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Sponsorship (CoBranding) Marketing | Omaha Zoo & Zipline Brewing

Web — Sat, 08 Jun 2019 22:51:27 +0000

Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…

▲ The Zoo’s web site

▲ Local newspaper

▲ [...]

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Toilet Turned Into a Sidewalk Snow Plow | Hardware Store

Web — Wed, 15 Mar 2017 16:43:51 +0000

What a clever way, unpretentious way to generate a lot of buzz (I’ve seen it on all the major newswires). And it’s perfect for a hardware store. It even doubles as a float in local parades!

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