headlines Archives - THE BIG AD https://www.thebigad.com/tag/headline/ Best Ads to Help Generate Big Ideas Wed, 24 Jul 2024 19:56:25 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg headlines Archives - THE BIG AD https://www.thebigad.com/tag/headline/ 32 32 Believable, relatable headline that ends with a ‘zinger’ https://www.thebigad.com/2024/07/24/believable-relatable-headline-that-ends-with-a-zinger/ Wed, 24 Jul 2024 19:55:54 +0000 https://www.thebigad.com/?p=5473 Including specifics, like ’46-mile’ hike, make this headline believable. And the headline is relatable since anyone in the market for hiking boots can certainly relate to the pain of blisters and feeling exhausted. And it’s hard to ignore with the shocker at the end. That forces you to want to read more. So this headline [...]

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]]> Great ‘BEST’ Product Headline | BestReviews https://www.thebigad.com/2024/01/28/great-best-product-headline-bestreviews/ Sun, 28 Jan 2024 21:29:40 +0000 https://www.thebigad.com/?p=5313 What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…

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]]> Demonstrate Headline with Objects (Rather than Words) | Wear Your Life Jacket https://www.thebigad.com/2021/02/13/demonstrate-headline-with-objects-rather-than-words-wear-your-life-jacket/ Sat, 13 Feb 2021 20:20:57 +0000 https://www.thebigad.com/?p=4435 The post Demonstrate Headline with Objects (Rather than Words) | Wear Your Life Jacket appeared first on THE BIG AD.

]]> Wonderful Twist on a Classic Headline | Golds Gym https://www.thebigad.com/2021/02/11/wonderful-twist-on-a-classic-headline-golds-gym/ Thu, 11 Feb 2021 21:16:07 +0000 https://www.thebigad.com/?p=4360 What a clever recycling of the famous John Caples headlines from 1925!

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]]> Testimonial vs. Command or Benefits Headlines https://www.thebigad.com/2020/11/15/testimonial-vs-command-benefits-headlines/ Sun, 15 Nov 2020 20:50:26 +0000 https://www.thebigad.com/?p=4222 Which of these two ads do you find more enticing? The testimonial on the left or the traditional command/benefits headline approach on the right?

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]]> Irresistible Magazine Cover | New York Magazine Panic https://www.thebigad.com/2020/07/14/irresistible-magazine-cover-new-york-magazine-panic/ Tue, 14 Jul 2020 23:26:52 +0000 https://www.thebigad.com/?p=4121 Who could ignore this hand-scrawled, panic-inducing cover?!

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]]> Best Home Page Design 2020 | Boldman https://www.thebigad.com/2020/02/05/best-home-page-design-2020/ Wed, 05 Feb 2020 23:12:35 +0000 https://www.thebigad.com/?p=3981 We LOVE this home page design and headline. It is 100% focused on satisfying the visitor’s need, with not even a whiff of self-aggrandizing! The large ‘hero image’ in the background is shaded so as not to compete for attention and even the young lady’s eyes direct us right to the powerful headline and contact [...]

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]]> When High Price is Going to be an Obvious Objection – MedCline $238 Pillow https://www.thebigad.com/2019/10/29/when-high-price-is-going-to-be-an-obvious-objection/ Tue, 29 Oct 2019 16:56:29 +0000 https://www.thebigad.com/?p=3932 When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. [...]

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]]> Perfect AdWords Headline Copy | Sandbags https://www.thebigad.com/2019/10/29/perfect-adwords-headline-copy-sandbags/ Tue, 29 Oct 2019 16:11:45 +0000 https://www.thebigad.com/?p=3926 Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we [...]

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]]> Great Headline | You Lost Me at ‘Hello’ | Tic Tac Mints https://www.thebigad.com/2019/03/25/great-headline-you-lost-me-at-hello-tic-tac-mints/ Mon, 25 Mar 2019 18:39:09 +0000 https://www.thebigad.com/?p=3822 The post Great Headline | You Lost Me at ‘Hello’ | Tic Tac Mints appeared first on THE BIG AD.

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