pricing Archives - THE BIG AD https://www.thebigad.com/tag/pricing/ Best Ads to Help Generate Big Ideas Sun, 18 Jul 2021 02:49:28 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg pricing Archives - THE BIG AD https://www.thebigad.com/tag/pricing/ 32 32 Standing Out From Crowd in Search Results By Owning USP | the Joint Chiro https://www.thebigad.com/2019/01/12/standing-out-from-crowd-in-search-results-by-owning-usp-the-joint-chiro/ Sat, 12 Jan 2019 17:39:22 +0000 https://www.thebigad.com/?p=3773 Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently 'claimed' whether you go to the national franchisor site or click through to the local listing page.

Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.

Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).

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]]> Premium Product Packaging | Vital Farms Eggs https://www.thebigad.com/2018/10/10/premium-product-packaging/ Thu, 11 Oct 2018 01:17:21 +0000 https://www.thebigad.com/?p=3684 Either it's the packaging or the price, but they've managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help 'seal the deal' and confirm you've made a smart purchase (even though you paid $12 per dozen).

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]]> Friendly Competition, Mocking Competitor’s Ad | Keds https://www.thebigad.com/2018/01/14/friendly-competition-mocking-competitors-ad-keds/ Sun, 14 Jan 2018 18:05:23 +0000 http://www.thebigad.com/?p=3192 This Keds headline may not make sense any more, but it was a clever way to mock rebok's tagline at the time, "Reeboks Let U.B.U." (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)...

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]]> Restaurant Menu Design, Pricing & Psychology https://www.thebigad.com/2017/01/26/restaurant-menu-design-pricing-psychology/ Thu, 26 Jan 2017 22:36:16 +0000 http://www.thebigad.com/?p=1456 For a fascinating insight on menu design, pricing and psychology, read http://nymag.com/restaurants/features/62498/

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