marketing tips Archives - THE BIG AD https://www.thebigad.com/category/marketing-tips/ Best Ads to Help Generate Big Ideas Sun, 12 Jun 2022 20:25:45 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg marketing tips Archives - THE BIG AD https://www.thebigad.com/category/marketing-tips/ 32 32 Web Site Landing Page | Contently https://www.thebigad.com/2017/05/08/web-site-landing-page-contently/ Mon, 08 May 2017 15:40:44 +0000 http://www.thebigad.com/?p=2167 Super clean, attention-grabbing layout but what I love most is how they offer only an "Either A or B" rather than "Yes or No" option for progressing into the site. (That's a clever lesson taken from the Love and Logic approach to managing challenging children

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]]> Great Example of ‘About Us’ – Homecomin’ Kitchen https://www.thebigad.com/2022/06/12/great-example-of-about-us-homecomin-kitchen/ Sun, 12 Jun 2022 18:10:12 +0000 https://www.thebigad.com/?p=4834 Wouldn’t it be powerful if the chef or owner appeared on the back of the menu with their picture and a line or two about the restaurants commitment and mission? It’s called establishing E.A.T. – expertise, authority and trustworthiness. This theme carries through perfectly to their website…

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]]> Advertising Advice: Helmut Krone https://www.thebigad.com/2020/11/15/advertising-advice-helmut-krone/ Sun, 15 Nov 2020 15:29:16 +0000 https://www.thebigad.com/?p=4193 One of the many fascinating features in the Wall Street Journal’s Creative Leaders Series (https://davedye.com/2019/06/06/the-wall-street-journals-creative-leaders-series/)

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]]> Make the Product the Hero | David Ogilvy https://www.thebigad.com/2019/02/19/make-the-product-the-hero-david-ogilvy/ Tue, 19 Feb 2019 19:54:11 +0000 https://www.thebigad.com/?p=3819 The post Make the Product the Hero | David Ogilvy appeared first on THE BIG AD.

]]> Nobody Reads Advertising | Howard Luck Gossage https://www.thebigad.com/2019/02/19/nobody-reads-advertising-howard-luck-gossage/ Tue, 19 Feb 2019 19:52:46 +0000 https://www.thebigad.com/?p=3815 The post Nobody Reads Advertising | Howard Luck Gossage appeared first on THE BIG AD.

]]> 11 Rules for Writing Good Ads https://www.thebigad.com/2018/09/17/11-rules-for-writing-good-ads/ Mon, 17 Sep 2018 16:31:49 +0000 https://www.thebigad.com/?p=3632 The post 11 Rules for Writing Good Ads appeared first on THE BIG AD.

]]> Handwritten Newspaper Ad Series | NY Times https://www.thebigad.com/2017/09/18/handwritten-newspaper-ad-series-ny-times/ Mon, 18 Sep 2017 16:42:03 +0000 http://www.thebigad.com/?p=2773 The post Handwritten Newspaper Ad Series | NY Times appeared first on THE BIG AD.

]]> Advertising Art Director Theory of “New Page” | Helmut Krone at DDB https://www.thebigad.com/2017/08/23/advertising-art-director-theory-new-page-helmut-krone-ddb/ Wed, 23 Aug 2017 14:45:25 +0000 http://www.thebigad.com/?p=2665 In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.

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]]> Power of Emotion in Advertising https://www.thebigad.com/2017/08/16/power-emotion-advertising/ Wed, 16 Aug 2017 21:01:09 +0000 http://www.thebigad.com/?p=2608 This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/

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]]> Arguments FOR Telling the Truth in Advertising | DDB https://www.thebigad.com/2017/08/16/arguments-telling-truth-advertising-ddb/ Wed, 16 Aug 2017 20:51:57 +0000 http://www.thebigad.com/?p=2603 The post Arguments FOR Telling the Truth in Advertising | DDB appeared first on THE BIG AD.

]]> How to Write a VW Ad https://www.thebigad.com/2017/08/16/write-vw-ad/ Wed, 16 Aug 2017 20:36:29 +0000 http://www.thebigad.com/?p=2594 The post How to Write a VW Ad appeared first on THE BIG AD.

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