branding Archives - THE BIG AD https://www.thebigad.com/tag/branding/ Best Ads to Help Generate Big Ideas Sat, 12 Jul 2025 21:16:19 +0000 en hourly 1 https://www.thebigad.com/wp-content/uploads/2019/10/262FaviconPencil-150x150.jpg branding Archives - THE BIG AD https://www.thebigad.com/tag/branding/ 32 32 8 Cheap Ways to Shut the Kids Up When You’re Driving | Mobil 1960s https://www.thebigad.com/2025/07/12/ways-to-keep-kids-quiet-when-youre-driving-mobil-1960s/ Sat, 12 Jul 2025 15:49:53 +0000 https://www.thebigad.com/?p=5519 Like all 1960 advertisements from DDB advertising agency (VW, Avis, etc.) this attention grabbing illustration matched with the all-lowercase, blunt headline creates powerful intrigue. (They chose the opposite of a safe, expected, and unremarkable headline like ‘8 Inexpensive to keep the kids quiet…’) And the conversational body copy is a joy to read: 8 cheap [...]

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]]> Example of Great Branding Advert | Nike: Run, Run, Run https://www.thebigad.com/2024/11/19/example-of-great-branding-advert-nike-run-run-run/ Wed, 20 Nov 2024 00:22:15 +0000 https://www.thebigad.com/?p=5511 The post Example of Great Branding Advert | Nike: Run, Run, Run appeared first on THE BIG AD.

]]> MARLB0R0 Print Ads 1970s https://www.thebigad.com/2023/12/07/marboro-man-marboro-country-print-ads-1970s/ Thu, 07 Dec 2023 20:09:57 +0000 https://www.thebigad.com/?p=5230 It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…

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]]> MARLB0R0 Billboards https://www.thebigad.com/2023/12/07/marboro-man-marboro-country-billboards/ Thu, 07 Dec 2023 19:26:51 +0000 https://www.thebigad.com/?p=5216 In addition to their legendary print ads and TV commercials for this campaign, here were some other attention-grabbing billboards…

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]]> Great Example of Lifestyle Branding Advertising | MARLB0R0 https://www.thebigad.com/2023/11/23/great-example-of-branding-advertising-marboro/ Fri, 24 Nov 2023 02:16:01 +0000 https://www.thebigad.com/?p=5199 Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here [...]

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]]> Meet the people who made the original wine coolers – California Cooler https://www.thebigad.com/2023/09/13/meet-the-people-who-made-the-original-wine-coolers-california-cooler/ Wed, 13 Sep 2023 20:46:00 +0000 https://www.thebigad.com/?p=5090 The post Meet the people who made the original wine coolers – California Cooler appeared first on THE BIG AD.

]]> The real stuff | California Cooler https://www.thebigad.com/2023/09/13/the-real-stuff-california-cooler/ Wed, 13 Sep 2023 20:36:30 +0000 https://www.thebigad.com/?p=5084 The post The real stuff | California Cooler appeared first on THE BIG AD.

]]> Radio commercials that say ‘We’re just like you!” Big Lou Life Insurance https://www.thebigad.com/2023/09/12/radio-commercial-that-says-were-just-like-you-big-lou-life-insurance/ Tue, 12 Sep 2023 19:22:01 +0000 https://www.thebigad.com/?p=4984 A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him… Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the [...]

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]]> Campbells Soup Mail-in Soup Can Tote offer https://www.thebigad.com/2022/01/06/campells-soup-mail-in-soup-can-tote-offer/ Fri, 07 Jan 2022 02:39:55 +0000 https://www.thebigad.com/?p=4789 Great way to build the brand — give away unique, highly visible, branded promotional items.

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]]> Great Branding Ad – Coke Brings Americans Together https://www.thebigad.com/2022/01/06/great-branding-ad-coke-brings-americans-together/ Fri, 07 Jan 2022 02:29:49 +0000 https://www.thebigad.com/?p=4786 The post Great Branding Ad – Coke Brings Americans Together appeared first on THE BIG AD.

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