emotion Archives - THE BIG AD

Example of Great Branding Advert | Nike: Run, Run, Run

Web — Wed, 20 Nov 2024 00:22:15 +0000

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MARLB0R0 Print Ads 1970s

Web — Thu, 07 Dec 2023 20:09:57 +0000

It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…

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Meet the people who made the original wine coolers – California Cooler

Web — Wed, 13 Sep 2023 20:46:00 +0000

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Wonderful, Emotion-Focused Ad | Polaroid Instant Camera

Web — Tue, 31 Aug 2021 21:55:39 +0000

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Example of Best Branding Ads – Winchester

Web — Sat, 03 Jul 2021 14:33:31 +0000

No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience's 'emotional button' perfectly. The sentences are short and the tone is conversational...

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Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester

Web — Wed, 23 Jun 2021 20:59:19 +0000

Rather than focusing on product features, this ad does an outstanding job of appealing to their customers' emotions...

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Lifestyle Ads | Harley-Davidson

Web — Tue, 12 Jan 2021 00:55:19 +0000

Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your [...]

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Coca-Cola Enjoy Summer Billboard Campaign 2011

Web — Fri, 16 Feb 2018 02:14:52 +0000

Here is another billboard in this feel-good, summer campaign...

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Coca-Cola Open for Summer Billboard and Print Campaign 2013

Web — Fri, 16 Feb 2018 02:03:40 +0000

Here are other billboards and print ads in this coke feel-good, summer campaign...

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Emotional Story Telling | Perrier

Web — Sun, 14 Jan 2018 17:36:19 +0000

Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989...

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