WebComments Off on Serving Dinner Plates | Concept
A cover and inside page from Bon Appetit that, again, would make clean and simple but awesome ads. With the abundance of white space, both make the food the hero.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Newspapers never used to allow us to run ads without borders around them. So they must have purchased the entire page and filled top and sides with throwaway, dummy news.
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…