
Good Use of Callouts for Listing Benefits
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Best Ads to Help Generate Big Ideas

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Immediately across the street as customers drive out of one Toyota dealership, they are faced with this brilliant billboard from a direct competitor.
When we were driving through downtown Hendersonville, NC on a rainy day, all of the colorful flower petals on the sidewalk in front of this florist shop grabbed our attention. We went inside to compliment them on their creativity and the explained that these are just throwaway petals — left behind in the flower’s packaging.
