Magazine Ad that You Rotate for Opposite Messages

Authenticity and Credibility in Advertising Design | Dannon Yogurt

Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]

Are You Eating Fly Food? | The Health Education Council

Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis

The copy is as brilliant as the concept. Here is a zoom view of the body copy message…