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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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create a sense of urgency to purchase
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Great Way to Create Sense of Urgency to Purchase | NewEgg.com

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Very powerful wording and positioning: “Sale ends in x days” positioned right under price and above Add to Cart button. And displaying testimonials immediately below this is brilliant. Plus, there are several mentions of free gift card good for future purchases.

ikea buyback black friday
best web and email marketing best guerilla marketing

Buyback Friday | IKEA’s Big Push for Sustainability

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To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.

leaving customers notes in unexpected places
best guerilla marketing

Leaving Customers Notes in Unexpected Places

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