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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Article Summary of Creativity in Advertising | Project Muse

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ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
 
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
 
Research considerations:
How current customers use the brand.
What’s the current opinion […]

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