‘Think Small’ and ‘Lemon’ may be the most famous of the classic VW ads created by DDB designer Helmut Krone and his writers, but all of them were clever and brilliant! Here are just a few…
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
Best Ads to Help Generate Big Ideas
