Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Both the play on the big, bold brand name and the tiny type in the corner give the impression of a whisper (though that type is awfully small, don’t you think?)
At first glance, I couldn’t figure out why this article was about preparing for an outdoor trip to Wyoming specifically. It was only after seeing the facing page in this magazine spread that I realized it was sponsored content…