Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
What a great way to establish your company as a major player… team up with a bigger name (Maine Dept. of Tourism)! (But why would you advertise the excitement and attraction of outdoor adventure with sleepy, flat, black and white photos?!)
By cropping out part of the woman, the ad instantly grabs our attention and leaves us wanting more. It’s hard to imaging many products that have a legitimate reason for such an attention-grabbing image and layout.