To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
Imagine art like this on a bookstore’s sidewalk, celebrating the arrival of a new child’s book. Wouldn’t that be a wonderful way to peak interest if the theme changed periodically?
Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…
▲ The Zoo’s web site
▲ Local newspaper