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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Michael Jordan | AAA School of Advertising

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Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).
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Featured Plate with Callouts | Concept

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Another Bon Appetit layout that I think would make a winner of an ad. Perhaps a “Best of” award in the circle with testimonials scattered about and the logo in the bottom right.
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Cockroach Magazine Insert | Terminix

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The way this insert pops out at you makes it impossible to ignore. Plus, the slight crease between the pages perfectly illustrates the main selling message.