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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Countering Negative Reviews – Oatly Oat Milk

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What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]

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Great Business-to-Business (B2B) Print Ad and Billboard | Pilot

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Most B2B advertising is painfully boring. This smart, clever headline and tagline is award winning.

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Christmas Food Ornaments Poster | Munich Table charity

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Here is one of the other versions of this print and poster campaign…