This ad is pretty dated but is a good example of shared marketing and endorsement — a wonderful marketing tool. It’s easy to find examples with movies, restaurant chains and soft drink brands but difficult to find smaller businesses that do this well. If you know of examples, please send a link in the comments […]
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.