To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Very powerful wording and positioning: “Sale ends in x days” positioned right under price and above Add to Cart button. And displaying testimonials immediately below this is brilliant. Plus, there are several mentions of free gift card good for future purchases.
Note found by a Chester Zoo visitor when he or she returned to their car in the parking lot.