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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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The clean, bold look of this packaging is hard to ignore. But what may be even more impressive is the amazing online PR that Zipline Brewery generated to announce this new brew…

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Simply amazing… and viewed over 55 million times on youtube. But, for what it must have cost to produce this, I wonder how they were certain that all the bystanders would sign releases for the video/commercial?

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