
Postcard with Bite Taken Out
Source:
Best Ads to Help Generate Big Ideas
Source:
It’s probably no coincidence that BOTH of these direct mail, weight-loss postcards arrived THE VERY FIRST DAY AFTER CHRISTMAS. In marketing, WHEN you say it can be as important as WHAT you say.
A perfect example of the principle of reciprocity! Here is the full marketing letter that was inside the envelope…