Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen).
Here is colorful variation. What a great way to differentiate yourself (other than low pricing) in a commodity industry where everyone’s product is probably the same. (If they took the time and expense to create such cool packaging, they must be the industry leader and their product just may be superior.)