Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign… And here […]
When I was cleaning out a bunch of old “How” design magazines, this photo caught my eye. Here was the caption that accompanied it: When design firm Maddock Douglas Inc. of Elmhurst, IL, took over more space last December, the staff brainstormed ways to announce the expansion. Instead of leaving it vacant during renovations, creative […]