ikea cook-by-numbers pre-measured illustrated cooking sheets
best guerilla marketing

“Cook This Page” Parchment Paper Recipe Sheets | Ikea

Ikea produced a number of different “cook by numbers” recipe sheets for store managers (encouraging them to create an event to show customers that getting creative in the kitchen can be deliciously simple) and for customers to take home (making these available in the ingredient and kitchen items sections of Ikea stores). The recipes, which incorporate Ikea products, are printed with food-safe ink on parchment cooking paper. People simply fill in the blanks, roll it up, cook and serve. The ingredient blanks were measured, helping people determine exactly how much sauce, spices, etc. to add.

Check out this video to learn more: http://interestingengineering.com/video/new-ikea-recipe-sheets-cooking-flat-pack/


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]

Leave a Reply