Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen).
The clean, bold look of this packaging is hard to ignore. But what may be even more impressive is the amazing online PR that Zipline Brewery generated to announce this new brew…
Sticker resembling airline luggage ticket gives impression that this sushi was delivered directly from Japan. Includes cooking time of the order, delivery address and marketing verbiage. Plus, it seals the container.