
Evian Magazine Cutout Ad with No Words
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Best Ads to Help Generate Big Ideas
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One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
The first page shows only half of a long, blank envelope. The other half is seen after turning the page that separates the two. The idea is that the reader will see and touch the notes to engage them and bring the ad to life.