Clever way of showing that one product works for dozens of applications. (Renaming each type of fish to ‘sucker.’)
![rapala print ad renaming fish](https://www.thebigad.com/wp-content/uploads/2019/06/rapala-fish-lure-magazine-ad-sucker.jpg)
Renaming Stuff | Rapala Fishing Lure Print Ad
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Best Ads to Help Generate Big Ideas
Clever way of showing that one product works for dozens of applications. (Renaming each type of fish to ‘sucker.’)
Source: