rapala print ad renaming fish
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Renaming Stuff | Rapala Fishing Lure Print Ad

Clever way of showing that one product works for dozens of applications. (Renaming each type of fish to ‘sucker.’)


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]