example of fear appeal in advertising - allstate
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Example of Fear Appeal in Advertising – 1 of 50 Drivers is Drunk – Allstate

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Here are a couple other ads in this campaign against drinking and driving…
allstate ad against drunken driving

allstate ad using fear

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Here are a few more charts in this campaign…

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Here is another piece in this campaign that also appeared both in print and on billboards…