
Good Use of Callouts for Listing Benefits
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Best Ads to Help Generate Big Ideas

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Dynamic graphic but even the pile of rocks at the base of the billboard post supports the selling message.
Great headline: We sympathize with everyone who hates what we sell… but needs it. Here is another in this campaign…
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
