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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Text Crossed Out for Efficiency | VW

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helps customers rationalize the purchase
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What a wonderful ad for connecting with customers to help them rationalize and justify the purchase. After reading this ad, how can anyone not think that think that buying this care is a practical, smart decision.

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best print ads

MARLB0R0 Print Ads 1970s

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It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…