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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Opposite of Urgency – Everyday Low Prices | Tires at Kmart Auto Shop

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Here were a couple more posters or print ads in this campaign…

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Michael Jordan | AAA School of Advertising

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Excellent illustration of the difference between “advertising strategy” or WHAT you’re going to say (on left) and “execution” or HOW you’re going to say it (on right).

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By cropping out part of the woman, the ad instantly grabs our attention and leaves us wanting more. It’s hard to imaging many products that have a legitimate reason for such an attention-grabbing image and layout.