
Stressing Product Convenience | Congratulations ‘It’s a Sony’ 7lbs. 11oz.
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Best Ads to Help Generate Big Ideas

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What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
What a fun, clever way to involve your audience into doing your marketing for you: turn them into walking billboards!
