Convincing way to demonstrate quality; show same show, new vs nearly 5-year old shoe.

How to Show Quality – Espiritu Shoes
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Best Ads to Help Generate Big Ideas

Convincing way to demonstrate quality; show same show, new vs nearly 5-year old shoe.
Source:
To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.
‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home […]
It’s difficult to come up with a brilliant favicon graphic when you’re limited to 16 x 16 pixels. GeorgiaAquarium nailed it by adding fishtail to the large letter ‘G’
