Viabra Print Ad | Wonderbra

Friendly Competition, Mocking Competitor’s Ad | Keds

This Keds headline may not make sense any more, but it was a clever way to mock rebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…

McEnroe Swears By Them | Nike

Authenticity and Credibility in Advertising Design | Dannon Yogurt

Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]