Very effectively disarming… a clever campaign of negative advertising political ads that are also funny and clever.
best guerilla marketing
Programmers Help Wanted Ad Hidden in Code of Web Page
I stumbled across this when peeking into the source code of a Flickr page. Very unexpected and clever.
Hotel Calls Attention to Their Endless Guest Amenities and Activities
Here is a zoom view of the door hanger…
Creative Ad Placement (in Magazine Fold Crease)
How brilliant! They even used the magazine staple as a hook. Here is the full view…
Pay It Forward Marketing (Caring for Your Customers)
Note found by a Chester Zoo visitor when he or she returned to their car in the parking lot.
Great Way to Create Sense of Urgency to Purchase | NewEgg.com
Very powerful wording and positioning: “Sale ends in x days” positioned right under price and above Add to Cart button. And displaying testimonials immediately below this is brilliant. Plus, there are several mentions of free gift card good for future purchases.